Grow Through Investment in Customer Digital Experience

Proponents say the metaverse is revolutionary. For banks, this might include transactional, retail and gaming VR experiences with a few familiar aspects of traditional branches.

“Trying to transform your branches without transforming your people first is like giving someone without a license a new car,” says Aaron Young, senior vice president of retail banking at Credit Union of Southern California (CU SoCal)....

ITMs are in and tablet bars are out. Self-service features aren’t only about efficiency—they must enhance the customer experience.