Strategic Research

Drive retail strategies with an integrated view of the marketplace. As financial industry dynamics grow more complex, understanding what is driving trends – and where they are headed – is vital. By digging deep into industry issues, new opportunities, consumer preferences and other important factors, BAI brings all these views into perspective.

We conduct strategic research using U.S. consumer household data that meet specific criteria determined by the study’s focus. We supplement consumer views with national surveys of senior bankers, industry experts and study sponsors. Periodic updates give financial institutions critical, timely analysis to take advantage of changes in the marketplace.

Contact Tom Drogos at tdrogos@bai.org or Mike Gamauf at mgamauf@bai.org for more information on BAI Strategic Research.

 

Tapping the Potential of Small Business
BAI is pleased to present findings and analysis on a recently completed study of small businesses and their financial needs and activities, sponsored by Deloitte. The research and actionable insights presented in this report are designed to help bank executives identify opportunities for building new small business relationships while preserving and expanding existing ones.
The New Banking Consumer: 5 Core Segments and How to Reach Them
BAI is pleased to present findings and analysis on a recently completed in-depth consumer study, sponsored by Cognizant. Given the twin pressures of recent regulatory changes coupled with a lower rate environment, the research sought to answer the central question: How can financial institutions grow profitable customer relationships? The New Dynamics of Consumer Banking Relationships study addresses this core and topical issue.
The New Dynamics of Consumer Banking Relationships: Segment-Driven Perspectives
BAI is pleased to present findings and analysis on an in-depth consumer study, sponsored by SAS, which was conducted in November 2011. Given the twin pressures of recent regulatory changes coupled with a lower rate environment, the research sought to answer the central question: How can financial institutions grow profitable customer relationships? The New Dynamics of Consumer Banking Relationships study addresses this key issue.
Winning Small Business Customers - Branch Centric Approach
BAI is pleased to present findings and analysis on a recently completed study of small businesses and their financial needs and activities, sponsored by ARGO. The research and actionable insights presented in this report will help bank executives identify opportunities for building new small business relationships while preserving and expanding existing ones.
BAI Solutions Demand Pulse
12/2010
This subscription-based research program is designed to help inform solutions providers on bank priorities and demand for services. From our panel of retail banking executives, BAI Research solicits a robust sampling of responses tri-annually, with questions designed and targeted to the appropriate panelists based on management level, organizational role and industry segments.

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