Disruptive Innovation in Banking Award Winner
(from left to right) Haragopal Mangipudi, Global Head – Finacle, Infosys, Dickson Chu, Global Head of Digital Channels and Mobile, Citibank Global Securities Services, Debbie Bianucci, President and CEO, BAI
The Disruptive Innovation in Banking Award was won by Citibank, USA for its Smart Banking branch that is centered around customers, built for the way they live and designed for them to control through innovative and interactive technology.
The Citibank Smart Banking concept was initiated to make banking a simpler, smarter and more customer-centric experience. Rather than being designed from an operations perspective, these branches were created from the customer’s point of view. Instead of waiting in line at the teller or taking a number, customers are in control of an interactive banking experience that offers unmatched service, solutions tailored to their needs, and the right tools and information to make them feel confident about managing their money.
Smart Banking branches offer free wireless connections, as well as screens streaming financial news, general news and market information. Customers are able to reach service representatives through video chat, and they can browse information about Citigroup products on interactive touch video screens, with knowledgeable staff members on hand for assistance.
Citibank Smart Banking branches provide a new way to service customers by assembling an array of creative and intelligent technologies, including:
The Disruptive Innovation in Banking Award was won by Citibank, USA for its Smart Banking branch that is centered around customers, built for the way they live and designed for them to control through innovative and interactive technology.The Citibank Smart Banking concept was initiated to make banking a simpler, smarter and more customer-centric experience. Rather than being designed from an operations perspective, these branches were created from the customer’s point of view. Instead of waiting in line at the teller or taking a number, customers are in control of an interactive banking experience that offers unmatched service, solutions tailored to their needs, and the right tools and information to make them feel confident about managing their money. Smart Banking branches offer free wireless connections, as well as screens streaming financial news, general news and market information. Customers are able to reach service representatives through video chat, and they can browse information about Citigroup products on interactive touch video screens, with knowledgeable staff members on hand for assistance. Citibank Smart Banking branches provide a new way to service customers by assembling an array of creative and intelligent technologies, including:
- Citi Media Wall – A large, multi-screen LCD system displaying the latest weather, news and financial data, along with information on Citibank products and services.
- Citi Service Browser – Interactive touch screens that enable customers to easily obtain information and electronic brochures on Citibank products and services.
- Citi Consulting Room – Video conference services that provide customers with the opportunity to obtain additional expert opinion and consultation from Citibank specialists on a real-time basis.
- Citi Work Bench – Touch screens that allow customers to connect to their accounts and complete their daily banking needs independently at their own pace.
- Citi 360 Station – A servicing portal that unites the capabilities of the ATM and Citi Service Browser, where customers can find financial and Citi-specific information, complete transactions and speak to a Citibank agent, with 24-hour access.
Read Citibank's press release.
Interview with Dickson Chu, Global Head of Digital Networks and Mobile, Citibank Global Securities Services, at BAI Retail Delivery, Chicago, October 11, 2011