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Although banks have identified small businesses as a priority segment, most have failed to build the online product capability that these customers need.
To regain the trust of their customers, small business bankers need to go beyond lending and redefine the offer to include some form of advisory services.
Under-banked small business customers can provide a lucrative source of additional revenue for banks.
As small business banking begins to suffer credit issues, bankers need to sift value from the market turmoil.
Bankers that wish to attract small business customers should focus on cash management rather than high rates on deposits.
In the world of small business banking, attracting deposits is the name of the game.