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While small businesses may be costly to serve, they also constitute one of the most attractive customer segments for revenue-starved bankers, according to a new BAI Research study.
From serving online merchants, alternative lender Kabbage has ambitions to grow deeper into small business credit, says chief financial officer Simon Yoo.
Banks looking to increase small business opportunities need help identifying the linkages between some consumers and the small businesses they may own.
Issues of organizational structure and reporting lines need to be resolved if banks are to get the most out of their small business banking efforts.
Banks have the opportunity to nearly double their business banking profitability by digging deeper into small business sub-segments to find unmet needs.
With small business customers increasingly dissatisfied with bank products and services, bankers should investigate more non-traditional offerings such as generating invoices or hosting Websites.