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Improving Retail Sales with Analytics by MITCHELL ORLOWSKY
May 15, 2013  |  0 Comments  

Using customer data at the point-of-sale with eligibility analytics can help banks implement a simpler and more efficient sales process.

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Improving Retail Sales with Analytics
MITCHELL ORLOWSKY
May 15, 2013  | 0 Comments

Using customer data at the point-of-sale with eligibility analytics can help banks implement a simpler and more efficient sales process.

More Coach Seats Needed in Retail Sales
DARRYL DEMOS AND DALE JOHNSON
May 3, 2013  | 0 Comments

Affluent customers can’t pay for the entire flight; instead, a high-volume sales effort to mass market consumers is critical in covering the fixed costs of retail banking.

Who Owns Cross Selling (and Who Should Own It)?
CHRISTIAN KLACKO
May 1, 2013  | 3 Comments

Successful cross selling requires a cross-functional team approach that is led by marketing but includes customer service, sales, executive leadership, and information technology.

Branding the Branch, Digitally
KAREN EPPER HOFFMAN
Apr 8, 2013  | 0 Comments

Digital signage in branches gives banks the opportunity to promote their products and their brand, and also engage with their community.

Collections for Customer Service
TOM MILLER
Mar 22, 2013  | 0 Comments

Once regarded as a necessary but decidedly unglamorous back office operation, Collections has emerged as a tool banks can utilize to retain customers.

LockedThe Marketing Advantages of Social Media
DINESH VENUGOPAL
Feb 27, 2013  | 0 Comments

Social media can help financial institutions both reach valued customer segments and reinforce bonds with existing customers.

Tapping New Markets
Published 07/2012
While the latest recession supposedly ended in June 2009, U.S. retail banks haven’t yet seen a lot of upside as consumer households keep deleveraging and job growth remains tepid at best. The more urgent the need, then, to seek out new markets for growth. In BAI Banking Strategies Executive Report: Tapping New Markets, we examine three means by which banks are trying to capture some incremental growth in today’s sluggish economy.
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