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Amid uncertainties about the national economy, bankers are seeking to balance improved service with cost-effectiveness in their branch networks.
In lean and mean times, banks need to get more performance out of their branches by cross-selling specialty products.
Corporate-wide marketing, no matter how sophisticated, will always fall short if it fails to tap localized knowledge.
De novo branches can boost profitability, but only when properly aligned with strategy and local markets.
Better to refurbish the old than build too many of the new. The banking industry is awash in new branches, but renovating old ones may generate a better ROI.
With deposit growth slowing down and competitive pressures increasing, banks need to improve the performance of their branch networks, say roundtable participants.