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Thursday, August 28, 2008   
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COVER STORY

Predictive Analytics: from CRM to EDM
BY KENNETH CLINE and PAUL MCADAM
Fair Isaac's Mark Greene says the key to customer profitability lies in transaction data.



FEATURE ARTICLES

Framing Payments Strategy Around the Checking Account
BY GORDON GOETZMANN and PAUL SUSSMAN
For retail banks, payments strategy must center on the checking account.

Five Payments Myths Debunked
BY KENNETH KERR and LEON MAJORS
The payments industry has more than its share of urban legends that require re-examination.

Balancing Electronic Efficiencies and Paper-Processing Costs
BY TIM MILLS and SEAN SIMS
Electronic transactions help reduce processing costs, but the decline in check usage continues to drive up per-unit paper processing costs.


DEPARTMENTS

on retail banking
The Opportunity (and Peril) in High-Yield Online Savings Accounts
BY BILL STONEMAN
High-yield online savings accounts work for some, but may not be a panacea for all banks.

guest spot
The Search-to-Purchase Challenge
BY FRANK SUI
Traditional payments companies must learn to co-exist with search-to-purchase players.


BAI ONLINE

Deborah L. Bianucci
President and CEO, BAI

Leveraging Transaction Data
Since passage of the landmark Check 21 legislation in 2003 and increased adoption of new payments delivery technologies, the payments business has become one of the most exciting arenas in banking as transactions increasingly switch from paper to various electronic formats.

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