BAI Online | Banking Strategies | January/February 2004

	January/February 2004 Volume LXXX Number I Published by BAI Subscribe to Banking Strategies...it's a must read Past Online Issues - Article Archive
CONTENTS
Offshoring's Allure by Jack Milligan — Shifting back-office functions overseas can be rewarding, but operational and political risks must be kept in mind. Imminent Imaging by Chris Costanzo — With full-scale check imaging less than a year away, the race is on to address sticky operational issues. Real-Time Sales by Chris Costanzo — By tracking transaction patterns, real-time marketing improves sales guidance. But will reps use the tools properly? Not So Sticky? by Lauri Giesen — Once touted as a customer-retention tool, online banking is becoming commoditized. But that doesn't mean providers can scale back online services.
DEPARTMENTS
Publisher's Perspective The Dual Track by Thomas P. Johnson Jr. — Leadership in financial services depends on a joint pursuit of differentiation and efficiency. Retail Banking Profiling Puzzle by Stan Luxenberg — Personal financial profiles can help jump-start relationships, but only when a variety of other conditions are met. Closing Thoughts Making Sense of Segmentation by Steve Klinkerman — Playing to the distinct needs of major customer segments may offer the best hope to minimize commodity competition. About Banking Strategies Magazine Index of Advertisers BAI Board of Directors BAI Membership Information back to top