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A successful social media strategy requires turning your own employees into evangelists for the brand.
Digital signage in branches gives banks the opportunity to promote their products and their brand, and also engage with their community.
Social media can help financial institutions both reach valued customer segments and reinforce bonds with existing customers.
As customer transaction activity declines in branches, hyper-local sales and marketing strategies are required to bolster branch network profitability.
Pilot programs constitute the best method for getting the most out of information-based marketing, a critical skill as customers do more business outside of the branch.
As millions of Americans try to recover from the recent financial crisis, banks can help by partnering with non-profit groups such as the National Foundation for Credit Counseling.